Branding

“Brand” means to indicate strategic awareness about what type of work one is producing, how and when someone sees it and who’s seeing it/ the promotion of a particular product or company using advertising and distinctive design.

Branding may come in different patterns depending on the kind of product you are promoting, just like all the different beverage companies we have for example Coca-cola companies, Pepsi, Cadbury and Milo. Some of these companies produce the same kind of product but give each of their products a brand that makes each one unique in their way.

Search Engine Optimization

Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct platforms and the purchase of paid placement. SEO makes the site you have created useful, usable, accessible, credible, desirable and findable.

Branding via Search engine optimization(SEO)

If you have to hire an SEO strategy, you should do so early rather than late like when you are planning to launch a new site because search engine optimization is the base of every site or business you ever want to promote or brand you are building.

-Neil Patel shared Google’s view on branding and SEO. 

Search engine optimization gives meaning to the brand you have built to promote your product, it gives a short or long but accurate message of your brand. SEO may not necessarily give detailed information on your product but it tells the most important part of what you are to offer.

Google emphasizes more on Banding via SEO because its user is friendly and promotes a great user experience is the best thing when building a brand, it allows users to find whatever product you are promoting more eye catchy for users to reach.

Branding and SEO in Business

Most companies and business sites use inbound methodology as a marketing strategy because it draws in prospects by giving them what they need during different stages of their buying journey. Using SEO on inbound methodology helps in getting more traffic and leads, it also improves social network performance and builds better engagement. By using SEO to build your brand awareness you can make all important brand recognition and inbound marketing elements work within synergy. The inbound methodology focuses on how to attract prospects into finding your brand within a social network or search result through the well interesting content you created, converting a site viewer to a subscriber, thus making them enter your sales panel, close phase your panel and then get a sale and then drive your efforts to get customers to use your product and reach their goals delightedly.